Vol. 1 No. 1 (2022): Vol 1, Iss 1, Year 2022
Articles

Structural Analysis of Voting Intention of Indian Electors in the Framework of Theory of Planned Behaviour

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  • Debashis Chakrabarti,
  • Amaresh Jha
Debashis Chakrabarti
Researcher Professor and Dean of Mass Communication and Journalism at several universities in India and Abroad.
Amaresh Jha
Professor & Head of the School of Media and Entertainment at GD Goenka University
DOI: https://doi.org/10.26524/ijpm.1.3

Published 2022-06-25

Keywords

  • voting, attitude, planned behaviour

How to Cite

[1]
Debashis Chakrabarti and Amaresh Jha, “Structural Analysis of Voting Intention of Indian Electors in the Framework of Theory of Planned Behaviour”, International Journal of Politics and Media, vol. 1, no. 1, pp. 16–20, Jun. 2022.
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Abstract

Is voting a planned behaviour? If so, does the theory of planned behaviour apply to voting intention? This study uses structural equation modelling as a method to analyse the responses of voters to re-test the theory of planned behaviour in the context of Indian elections. The researchers assume that attitude, subjective norms and perceived behavioural control of electors is positively related to voting intention. The participants in the survey are the Indian electors who exercised their right to elect during the 2014 & 2019 Loksabha (Parliamentary) elections in India. The findings provide ample evidence to support that voting intention is to large extent a planned behaviour and is shaped largely by attitude, and not much by subjective norms and perceived behavioural control of the electors.

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