Vol. 2 No. 2 (2023): Vol 2, Iss 2, Year 2023

Media and public policy advocacy in India

Amaresh Jha
Associate Professor, School of Liberal Studies & Media, University of Petroleum and Energy Studies, Dehradun, India
Debashis Chakarabarti
Editor-in-Chief, International Journal of Politics and Media & Former Professor & Dean, Assam University, Silchar, India

Published 2023-12-31


  • Media, Public Policy, Advocacy.

How to Cite

Amaresh Jha and Debashis Chakarabarti, “Media and public policy advocacy in India”, ijp, vol. 2, no. 2, pp. 19–24, Dec. 2023.


The intricate relationship between media and public policy advocacy in India presents a complex terrain marked by both opportunities and challenges. As media assumes a central role in shaping public discourse and influencing policy outcomes, the dynamics of this symbiotic relationship raise critical questions and concerns that necessitate careful examination. The problem lies in the potential for bias, sensationalism, and manipulation within the media landscape, which can skew the public narrative and compromise the integrity of the policy-making process. The traditional media, comprising newspapers, television, and radio, faces challenges in maintaining objectivity, often succumbing to commercial pressures or political influences. This raises questions about the reliability of information disseminated to the public and the impact on the formulation and implementation of public policies. Furthermore, the advent of digital media, with its rapid proliferation and influence, introduces a new set of challenges. The dynamics of social media platforms, in particular, have the potential to amplify certain voices while marginalizing others, leading to the creation of echo chambers, and polarized public opinions. The democratization of information through digital platforms also raises concerns about misinformation, fake news, and the unchecked spread of unverified content, further complicating the relationship between media and public policy advocacy. In light of these challenges, there is a pressing need to critically evaluate the role of media in public policy advocacy in India. This study aims at selecting and analyzing specific case studies that highlight instances where media has played a significant role in shaping public policy outcomes.


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