Vol. 3 No. 1 (2024): Vol 3, Iss 1, Year 2024
Articles

Pan-Indian Cinema: Dominance and the Industrial Evolution of Creative Cultures

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  • Krishna Sankar Kusuma,
  • Saroj Kumar
Krishna Sankar Kusuma
Professor, A.J.K. Mass Communication Research Centre, Jamia Millia Islamia, New Delhi, India.
Saroj Kumar
Ph.D., A.J.K. Mass Communication Research Centre, Jamia Millia Islamia, New Delhi, India.
DOI: https://doi.org/10.26524/ijpm.3.5

Published 2024-06-25

Keywords

  • Pan India Cinema, Hindi Cinema, Bollywood, South Indian films, Baahubali, Pushpa, KGF, RRR, OTT platforms.

How to Cite

[1]
Krishna Sankar Kusuma and Saroj Kumar, “Pan-Indian Cinema: Dominance and the Industrial Evolution of Creative Cultures”, International Journal of Politics and Media, vol. 3, no. 1, pp. 22–26, Jun. 2024.
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Abstract

The concept of "Pan-Indian cinema" has gained significant traction in recent years. While Hindi films traditionally attempted a nationwide appeal, South Indian film industries have emerged as major players in this space. Blockbusters like Baahubali, KGF, RRR, and Pushpa showcase a distinct "Pan-Indian" approach, with storylines and production values that transcend regional boundaries. This paper investigates the factors driving this new wave of Pan-Indian cinema. Does the rise of new media technologies, OTT platforms, and increased investment play a key role? Does the socio-political climate of India also contribute? By examining the trends, elements, and potential formula behind these successful films, this paper aims to understand the landscape of Pan-Indian cinema and its potential future.

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